Kent Richards is the founder of Wellness World Global, a company he launched after a successful career in the wellness and spa industry. With more than three decades of experience, Richards has established himself as a leading international figure, serving for more than 11 years as Global Corporate Director of Spa & Wellness Operations at Six Senses, where he managed more than thirty spas worldwide.

Born in Durban, South Africa, and raised with a strong passion for fitness, he has seen the industry evolve from the fitness of the 1980s and 1990s to the international spa and wellness industry. His experience has led him to work in more than twenty countries, enabling him to understand the different local needs and exceed clients' expectations.

Richards firmly believes that wellness and sustainability can add value to tourism by offering guests personalised and non-intimidating options for their wellness journey. His goal is for tourists to return home not only with good memories, but also feeling healthier and rejuvenated.

In addition to his work, Richards is an active member of the Africa Wellness Initiative and the Global Wellness Institute, helping to raise awareness of Africa's rich wellness traditions globally. With the launch of Wellness World Global, he brings his vast experience to consultancy and projects, continuing to inspire the industry with his passion and vision.