With a lifetime dedicated to the management, development and administration of companies in the spa, fitness and wellness industry, Kent Richards has gained extensive experience in this dynamic sector. His career path includes senior roles at prestigious organisations such as Six Senses, Fitness First, Virgin Active, W Hotels and bliss spas. In addition, he has managed agreements with renowned brands such as Mandarin Oriental, Ritz Carlton, Sheraton and Hilton.

Kent's work experience spans several countries, including South Africa, Egypt, England, Portugal, Spain, France, Italy, Switzerland, Greece, Dubai, Abu Dhabi, Maldives, Seychelles, China, Hong Kong, Philippines, Malaysia, Thailand and Japan. Now, as founder of Wellness World Global, he works with several companies and is committed to the development of profitable spa and wellness facilities, always mindful of the local context but influenced by global practices. As an international speaker, Kent has lectured around the world, engaging in various volunteer initiatives, serving on the advisory board of the World Spa and Wellness Conference, as a judge for The Spa Edit and contributing to the Global Wellness Institute and Africa Wellness Institute mentoring programme.