We look forward to seeing you in


The Ultimate Hotel Spa Symposium

Wellness Hospitality Conference is a unique in-depth analysis and networking event, dedicated to the evolution of the wellness world, the trends that characterise the sector, the changes in the spa and spa hotel sector and is aimed at all professionals in the wellness world.

21 November 2024 / NH Collection CityLife, Milan

Why be there

The demand for welfare is growing at a steady pace and with the necessary adoption of strategies by the major players, the market is expected to grow well beyond the next five years. 

Wellness Hotel Conference is an in-depth meeting to provide a clearer understanding of the actions to be taken to adequately respond to future market challenges.

Wellness offers the consumer an escape from everyday life and a home away from home to recharge physically and emotionally. The consumer's perception of well-being is constantly evolving and products and innovations designed to create an environment of well-being continue to become smarter and more advanced.

Get ready to learn about new opportunities, destinations, hospitable models.


A rich programme with a selection of speakers who will take the stage and cover the hottest topics in the industry.


With over 400 square metres of exhibition space, discover the most important and innovative companies in the wellness, spa and spa hospitality sector.


There will be many opportunities to meet the speakers and operators present and to create partnerships with all the other participants.
What awaits you
The workshop

Wellness Hospitality Conference

New challenges lie ahead for the wellness, spa and spa hotel sector.

Speakers, both national and international, experts in the wellness world, specialised architects, directors of the best spa hotels in Italy and beyond will take turns to answer these questions and many more:

  • What are the trends influencing the sector?
  • What are the most relevant new features?
  • What new concepts are emerging?
  • What does the customer looking for wellness expect today?
  • What does it take to meet the customer's expectations?
  • What innovations are needed to provide new services to the guest?

Report on Spa and Wellness Tourism in Italy

An indispensable tool to get an overview of a very important segment for the tourism industry.
The current moment we are experiencing may usher in a new period for the spa and wellness industry in Italy, which for too long has been navigating through management problems. The report highlights the unexpressed potential of many Italian destinations but also how there are virtuous realities that have been able to carve out a space for themselves in the market.