Niamh O'Connell

VP Wellbeing - Jumeirah Group


Niamh O'Connell, Jumeirah Group's first Vice President of Wellness, is set to transform the luxury hotel group's approach to holistic wellness, cultivating innovation, excellence and lasting impact in the area of wellness. Guided by the principles of lifelong learning, longevity and inclusivity, Niamh will redefine the brand's offering to ensure guests are able to enhance their physical and emotional well-being through sustainable wellness practices.

Niamh's journey in the wellness and luxury hospitality industry spans three decades in Europe, the United States and Asia Pacific, during which time she has mastered the intricate interplay between wellness programmes, products, design and branding, always in search of originality and ingenuity.

As an insightful pioneer of wellness and lifestyle brands, Niamh has demonstrated the ability to activate change through disruptive concepts that stand the test of time. She was the catalyst in the creation and evolution of Rosewood's award-winning wellness and lifestyle brand Asaya, introducing wellness concepts and brand programming that repositioned its presence in the global wellness landscape.

Informed by the evolution of the luxury industry and current innovations, Niamh also recognises the importance of agility, empathy and diversity in linking individual well-being and quality of life. It is this perspective that fuels its ability to strengthen brand equity and leave an indelible impression on the guest.