Irene Forte

Founder & CEO – Irene Forte Skincare, Consulente Benessere – Rocco Forte Hotels

Bio

Irene Forte is founder and CEO of her eponymous brand, Irene Forte Skincare, and wellness consultant for the Rocco Forte Hotels Group.
After graduating from Oxford University, Irene joined Rocco Forte Hotels where she focused on human resources. She soon secured a £250,000 government grant to create a career and development tool for the hotel industry, which led to the 'Map My Future' application. In addition to HR, she started overseeing the Spa and Fitness proposition across the group, launching the Rocco Forte Wellness.

Thanks to her experience working with spas, Irene saw an opportunity to improve natural and experiential formulations with scientific knowledge, inspiring her to launch Irene Forte Skincare. The perfect base to start a natural line was the Verdura organic farm in Sicily and, after much research in Italy, she found the right formulator: Dr Francesca Ferri, who had started formulating clean cosmetics and food supplements over 35 years ago. After several years of development, as well as trying them out and testing them with the elite professionals at Rocco Forte Spas, the brand was launched at the end of 2018.

The proprietary range achieves exceptional results with natural ingredients in formulations that are the result of 35 years of research and development in the skin care industry. Based on the research of its Scientific Director, Dr Francesca Ferri, Irene has introduced innovative ingredients in products that have shown profound results in independent clinical trials and with users. Irene Forte's approach is characterised by high ethical standards that make sustainability a primary corporate goal. In recognition of these standards, Irene Forte Skincare has been awarded B Corp status. The brand has spread to over 200 retailers worldwide, including Liberty, Le Bon Marché, Ludwig Beck, Saks Fifth Avenue and Bergdorf Goodman.

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