Irene Forte

Founder & CEO - Irene Forte Skincare


Founder and CEO of Irene Forte Skincare. Formerly director of wellness at Rocco Forte Hotels and now group wellness consultant.

I joined the head office team at Rocco Forte Hotels in January 2013 as a Quality Standards Executive. In 2014, my role expanded to Brand Manager, where I secured a £250,000 government grant to create a career and development tool for the hotel industry, which led to the 'Map My Future' app, launched in August 2016. While continuing to oversee elements of learning and development for the hotels, I began overseeing the Spa and Fitness proposition across the group, launching the Rocco Forte Spas.

In 2018, I became Wellness Director for the group and launched my eponymous skincare line, Irene Forte Skincare. The range achieves outstanding results with natural ingredients in formulations shaped by 35 years of skincare research and development. Based on the research of my Scientific Director Dr. Francesca Ferri - a pioneer in the medical use of plant extracts to treat skin conditions - we have introduced novel ingredients in products which have shown profound results in independent clinical and user trials. My products are suitable for all skin types and have even been clinically approved for sensitive skin. The core ingredients are harvested at Verdura's Organic Farm in Sicily, and the products are certified vegan. In recognition of our ethical standards, Irene Forte Skincare has already achieved B-Corp status and has been awarded the Butterfly Mark by Positive Luxury for sustainable excellence. The products are sold in over 85 doors globally. The range is also available at 12 luxury spas worldwide, including four Irene Forte Spas.

After graduating in French and Italian from Oxford University, I completed a 6-month development programme at Brown's Hotel in London, focusing on the hotel's crucial departments: sales and marketing, accounting, revenue management and guest reception. Previously, I was communications manager at the Verdura Resort, Sicily.